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How to select an eCommerce Platform for your apparel store 

How to select an eCommerce Platform for your apparel store

Fashion and apparel industry is one of the booming industries for eCommerce. eCommerce platforms in this industry are growing every day with nuanced features and better accessibility options. There are various advantages of setting up shop online for apparel business owners. It allows me to steer clear of high rentals of brick and mortar shops, while also making their products available to a larger audience. With eCommerce, apparel businesses have been able to make a brand name with minimum investment. Through an eCommerce platform, you can also increase your sales and boost your visibility.

There are various factors to consider while choosing an eCommerce platform for your online apparel store:

  1. Pricing and payment:You have to consider the pricing and packages offered by various eCommerce platforms and judge where you are getting the best value for your money. There are various options available in the market. Make sure to choose a provider or platform that can do justice to your product and market it well. The e-commerce platform should be fair in pricing and should have a transparent pricing system. Make sure to ascertain that there are no hidden costs in the package that would come as a shock to you later after you sign up. Go through the terms and conditions of each package and make a wise decision with whom you would like to opt for as your eCommerce platform.

  2. Mobile responsive:In today’s mobile generation, every website and web platform needs to be mobile responsive. Most of us browse the internet and access website from our mobile phones. This calls for the eCommerce platform to be mobile responsive. This is a very important feature for any apparel store online. It should provide a seamless shopping experience on web as well as on mobile. The visibility and appearance and mobility on the site should be easy on the mobile platform too. Therefore, the eCommerce platform you choose should provide the option of mobile responsiveness to extract the maximum potential of the eCommerce business.
  3. SEO friendliness:Your eCommerce provider should provide you SEO friendliness. SEO is search engine optimisation. This helps in guaranteeing you high results on the search engine and increases your visibility on the web. SEO is carried out through keywords and designing of the platform. Your e-commerce provider should provide you a design that is SEO friendly and enhances your chances of getting response from the search engine results. SEO should also be carried out on every content on your eCommerce platform to guarantee that your page appears on the search results page. Therefore, a very integral aspect of selecting an eCommerce platform is evaluating their competency in SEO.
  4. Customer service & support:The next thing to consider while commencing your online apparel business with an eCommerce platform is that it provides responsive and helpful customer service and support. Your customers should be able to get in touch with you and express their opinions and concerns. A strong customer support network is a must to ensure happy customers in an online business place. The customer service should cater to refunds and exchanges and also help in solving any customer queries related to the product. This will help build a relationship with the customer to ensure continued alliance with your brand. Therefore, customer service and support team should be a priority in choosing an eCommerce platform for your apparel store.
  5. Security
    Last, but certainly not the least, security forms an integral part of your eCommerce set up. You must provide a secure platform to your customers wherein their data is protected and their payments are through secure gateways. Security is very crucial while selecting your eCommerce platform. The platform should not misuse your data or the customers’ data and should be transparent and safe to conduct business.

Conclusion:

After considering all these factors, you’re ready to begin your eCommerce business. Choose the right platform with providers like TENJUMP! Tenjump provides convenient, safe, easy to manage eCommerce platforms to build your online market stronger and more profitable. Make the right choice with TENJUMP!

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5 Tips to increase the ROI of your eCommerce business  

5 Tipstoincreasethe ROI of your eCommerce business

Given the huge demand and popularity created by the eCommerce industry, there are more and more businesses going digital and creating their online market spaces. With the booming rise in the eCommerce sector, huge investments are being made to get the maximum return from this arena. Businesses are investing huge lump sums of money to do their eCommerce business right. This has created a need to indulge in the best practices while it comes to your online market place.

 

According to a recent survey by Adobe, greater than 50% of businesses devote lower than 5% of their marketing budgets on enhancing their campaigns. This becomes even more important when it comes to an eCommerce business. An eCommerce business devotesmore than 90% of the marketing budget to attract visitors to their website. Therefore, it is highly necessary that eCommerce businesses make the most of their money by carrying out these simple practices which can trigger and augment their online presence and their online sales.

 

Let’s look at some of these tips:

  1. Create Attractive and Luring Content:  Content is the key factor when it comes to anything online. Content creates and drives traffic to your portal and generates leads. The more attractive your content, the more visitors get tempted to come to your site. Therefore, make sure to use the absolute best of content on your online portals which attracts customers and compels them to come to your site and click on the links. Content is the key to larger visibility too. SEO content should be used which makes your page appear higher on the listing of search engines. SEO is the optimisation of content as per the most made searches on the internet. Therefore, the common keywords must be used in order to get your website the maximum visibility for people to land on your online marketplace.
  2. Using best quality images:An eCommerce business runs on the basis of the images they put up for their products and services. Since this is not a tangible market place where goods can be seen or felt, it makes it very important for eCommerce providers to capture the best quality of images to demonstrate the product with most lucidity and attractiveness. Use of HD images and good photoshop skills should be carried out to enhance the images and attract customers to your products.
  3. Build brand awareness:Today, creating brand awareness is the most important thing. The world is pacing rapidly towards newness and development each day. Branding is what helps businesses stay in the front line and maintain the customer interest. Branding is as important as selling in today’s competitive world. When it comes to eCommerce industry as well, branding is key to creating awareness, building the brand image and increasing the visibility of the brand. Every eCommerce business should devote the right amount of funds and strategy to build their branding campaigns most effectively. With eCommerce there are various options for targeted branding too. You can collect customer data and create brand campaigns targeted to each segment. This will enhance the effectiveness of the branding strategy. Your branding and marketing activities should include email campaigns too. With eCommerce market places, businesses get a huge database of customer email ids and can create custom emails and send to customers. This increases their popularity and makes the customer feel important and loved. This always makes the consumer more likely to visit your site and take action.
  4. 24 hours customer care and complaint redressal forum:Any business runs on good will and customer satisfaction. Therefore, eCommerce industries too must make it a point to invest in proactive customer services to gain feedback and address any concerns and complaints of the consumers. This will allow the customer to interact with the business and help the business in improving their services and gaining customer trust.  Because eCommerce industry is a virtual marketplace, there are more chances of customers being dissatisfied with the product and wanting to return or exchange the product with the processing of refunds. Therefore, with customer services, such problems can be tackled proactively and proficiently. The customer also feels satisfied and it makes their online shopping experience more comfortable and convenient.  
  5. Creating clear refund, exchange and return policies:  In an eCommerce business, the likelihood of customers wanting to return the product increases by a large amount. Because there is no real time touch and feel for goods, customers purchase the product purely on the basis of product description and images. Thus, there are many times when the customer would like to return the product and process a refund. Your e-commerce business should make effective strategies to process such requests. You should have a strict policy about returning and exchanging of any purchased goods. This should be made clear to the consumer before placing their order online. The return and refund policy should allow the consumer to book such a request easily from their end. You should have a strong team dedicated to such concerns. This will help your business run smoothly and keep your traffic going. Returning and Refunding allowance will help generate positive thinking in your audience and will do away with their ambiguity, giving them confidence in your brand.
CONCLUSION: These are some important tips when it comes to making the most of your eCommerce business. TenJump eCommerce marketing agency in Hyderabad provides all these services and more. With TenJump, your eCommerce business can take a boost and all your worries about online traffic and online visibility can be answered easily. TenJump allows customers to sit back while they ease your eCommerce business functionality to make every process smooth and convenient. Tenjump helps your eCommerce business rise higher in the online market and helps you create an exclusive image of your eCommerce brand digitally and physically. TenJump offers a variety of services targeted to eCommerce industry: from creating your eCommerce website to helping with the branding, customer support services and managing feedback effectively. TenJump is an all-in-one forum for eCommerce business to get their best ROI from their business.   VISIT TENJUMP TODAY TO ACCELERATE YOUR ECOMMERCE BUSINESS!

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How important is SEO for an eCommerce website

How important is SEO for an eCommerce website

In this technically evolved world, we have witnessed many improvements that have made our lives a whole lot easier and the rise of eCommerce is definitely one among them. It is one of the biggest time, money, and energy savers out in the world. 

The low costs involved as compared to traditional stores and the market being incredibly large is the reason for aspiring entrepreneurs to start an eCommerce business. However, only a few know the trick of surviving in this line of business in the long run.


Search engine optimization (SEO) is the art of driving targeted website traffic into the desired website from search engines. It is the process of increasing visibility of a website to users surfing the internet. SEO plays an important role in an eCommerce website’s future.


Here are the reasons why SEO is important for an eCommerce website.

  1. For helping customers find you

Majority of the people who prefer online shopping browse for their desired product in search engines. People tend to search for the needed product on search engines for a better price and to compare the same product from different websites. Consumers often open the top three pages to look up for the product they are intending to buy. Therefore, optimizing the search engine for your website to be in the top three suggestions would do wonders to your business. The traffic attracted to your website will definitely benefit your business by an increase in sales and increase in popularity. Search engines are the most used tools while searching for products to buy online. Therefore, ignoring SEO leads to a downfall in your visibility which will further affect your sales and lower your profit. Why take the risk by ignoring SEO?

  1. A cost-effective way to grow your business

Although marketing is still an effective tool to grow your business, marketing might not be the strongest suit in today’s competitive world. The old school marketing such as the distribution of pamphlets and advertisement hoardings are still expensive methods to advertise your website. SEO can be a savior when finances are tight. It helps to reduce the marketing costs and other overall advertisement costs by remotely attracting the search engine traffic to your website. Prioritize SEO efforts to optimize your website for famous search engines like Google to accumulate the search engine traffic to your website. This is far more effective specially for eCommerce businesses as the entire business is running online and search engines play the most vital role is directing customers to your portal.

 

  1. Long-term investment

The results delivered by search engine optimization are targeted, cost-effective and long-lasting. SEO doesn’t have a petty life of weeks or months. When compared to paid advertising, SEO is the most efficient way for marketing as the minute you stop paying for paid advertisements, the traffic drops. That is not the case with SEO as it builds upon itself to grow stronger over time. Unlike paid advertising, the traffic of sales and customers won’t drop as soon as you put the brakes on. Most forms of marketing require investment frequently as the effects of marketing reduce over time. With SEO, you don’t have to start with a clean slate every year. In fact, you can layer upon the previous year SEO and improve the optimization instead of starting from 0. In fact SEO betters itself over time with more content added and more keywords generated through multiple searches. This makes your online business more prominent on the search engine pages as the SEO grows stronger over time.

  1. SEO is not an option

It’s a well-known fact about how the internet has changed our lives. The consumer market is no longer the same. Every consumer has a vast knowledge regarding various products and offers. Google is deeply embedded into the day-to-day life of consumers. As a result, SEO has become critical to e-commerce business’ financial results. Marketing is done where the customers are present. As a result of growth in technology, the consumers opt internet in order to meet their needs. SEO helps to do the task of attracting these online surfers and convert them to potential customers. Instead of limiting the growth of your e-commerce website, take your business to the next level with professional SEO. Search engine optimization has the potential to boost your eCommerce website’s sales. SEO is no longer an option in this technological era. SEO is a mandate when it comes to digital marketing. Your online presence will not reap any benefit until you have SEO.

Therefore, get your e-commerce business booming with the best SEO services from TENJUMP!

Conclusion

There are many aspects to an eCommerce website migration. Don’t rush through the process of search engine optimization as each and every step is crucial. Skipping one step may have a catastrophic effect on your business as the investment made will go in vain. It may take a lot of your precious time to optimize the search engine, but it’s worth the sacrifice. SEO will start paying for itself within no time. You just need some patience for it to work like a charm.

TENJUMP is that magic engine that will produce the best fitted SEO content for your eCommerce portal. With TENJUMP, your website will be well optimised to rank in the top rankings of search engines. TENJUMP also makes sure to help your eCommerce business flourish through guidance at every step of your journey. SEO is a part of the many exclusive services provided by TENJUMP for eCommerce business aspirants and owners.

CHOOSE TENJUMP for a successful eCommerce business!

About us

We believe that every business has unique needs, so we take the time to understand each client’s goals and objectives before starting any projects.

Have Any Question?

We operate year-round! If you have any questions about our services, please reach out!

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6 Best Practices for long term growth in eCommerce business  

6 Best Practices for long term growth in eCommerce business

The mind boggles at the spectacular world we live in. The pace of development in technology is at an astonishing rate. Who would believe that online shopping would be a thing 50 years ago? Today, the eCommerce business is one of the most advanced and successful business the field of business has ever seen. If your business sells tangible products, you need to have a strong online presence. No matter how strong your business is there are always areas to improve in your eCommerce business to ensure long term growth. But with so much competition in the eCommerce space, it can be tough for you to establish your ground. Not only you are competing with local and regional brands, but you also have to deal with international giants. So, here are a few effective practices that will help you lead a healthy business in the long run.

  1. Multi-channel strategy

The multi-channel strategy helps to blend different promotional channels, positioning to reach, connect and build a strong connection with your customers. A strong relationship between you and the customer matters a lot as it has positive effects on your sales. It’s no secret that e-commerce competition is killing most businesses today. Sadly, it gets confusing when brands are unable to determine the channel to use for customer service. Gone are the days when you could limit customers to a single communication channel for customer service. Developing a multi-channel strategy means you’ll be where your customers are. Customer service plays a vital role in business development. So, provide theend-to-end customer support on every platform available like Facebook, WhatsApp, E-mail, and Telephone. Provide the quality service that the customers expect.

  1. Marketing

Marketing has become a major essential for your business to breathe. With cut-throat competition, an eCommerce site fails to be alive if not marketed properly. Marketing helps you get an edge over other eCommerce websites by making you stand out of the rest. Provide adequate time to market your eCommerce site for long term growth. Social media has empowered many individuals to build their personal brand and curate a huge following. These people are known as influencers. Influencer marketing is simply the process of building relationships with these influencers to get your products in front of their audience. These influencers are trusted by their following to make good recommendations, and if you do this correctly then you can drive huge amounts of traffic, social proof and sales to your eCommerce website. Instagram is where you can find many influencers who might help you promote your website and products.

  1. Pricing

As shoppers have become more accustomed to the wide array of options for purchasing the same product at different prices, it’s no longer your item details and fancy imagery that will capture their attention. Pricing the products smartly to attract customers is necessary. Too high, there’s a small crowd to buy, too low, the product may seem of inferior quality.  An algorithmic pricing mechanism is a must for competing in a marketplace. Develop a strategy where the price drops as the demand drops and vice-versa. If low sales are recorded for a said product in a week, let the price for that particular product drop till the sales are low. As the sales increase, increase the price at a moderate rate that isn’t too high or else you might lose valuable customers.

  1. Carrier Strategy

Delivering the product to your customers with the packaging in-tact is equally important. In today’s marketplace, consumers don’t just expect fast and reliable fulfilment, they demand it. If you want to stay ahead of these demands, having constant access to the most competitive carrier pricing and delivery is crucial. It’s imperative to have a full package of options at your fingertips, so you can go with the fastest and most affordable mode for each order. It is important to opt for the cheapest yet reliable logistics service. Delhivery,DHL, FedEx, and DTDC are some trusted logistics companies that offer delivery service at decent prices. These logistics have a brand name for their reliability and trust among the consumers out in the marketplace.

  1. Building customer trust through prompt feedback:

Use your marketing channels effectively to gather feedback and create a buzz about your product and brand. Also, gaining the customer feedback is a must. You must have a team monitoring all customer responses across every channel and all concerns must be replied to and addressed so that the customer feels his importance in the brand. All comments and feedback should be taken seriously and responded to at the quickest so as to maintain a healthy and positive relationship with the customers and gain their loyalty towards your brand. 

  1. Loyalty programs or plans

As an eCommerce platform you must reward your customers for their loyalty by giving them points or credits to utilise in their online shopping or giving them some benefits to enhance their shopping experience. The loyalty program could offer varied options in keeping the customer base satisfied and returning to your eCommerce platform. You could offer exclusive discounts or offers to loyal customers or also give them options like free delivery or faster delivery for their continued loyalty towards your brand. Such practices help your business boom and grow.

Conclusion:

Every business firm faces problems from time to time. It takes smart moves and decisions to overcome these problems. They can be avoided by following these simple steps to ensure smooth flow of your eCommerce business in the long run. These are some of the tried and tested practices that will guarantee your growth and success in the eCommerce industry.

Tenjump provides all such services to help your brand grow and make your eCommerce presence stronger than ever. TenJump guides you not just in commencing your eCommerce business, but also give you tips to help your online market boom and grow. Such practices and many more come from TenJump as recommendations and services to your eCommerce business. So, avail the amazing benefits of TenJump today and make your eCommerce platform journey successful!

About us

We believe that every business has unique needs, so we take the time to understand each client’s goals and objectives before starting any projects.

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We operate year-round! If you have any questions about our services, please reach out!

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